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Deborah Gregson's avatar

"I know a guy" who does favors for free is common in the South. You offer to pay, they say, "No problem." You ask, "Are you sure?" They say, "No, I'm good." You say, "Thanks, man," and let it go.

This is how you build your roll-a-deck of "I know a guy" referrals. Eventually, you send paying referrals to them, or they contact you for your services. Even better, you make friends.

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